We Believe

IN THE DESIGNER AND CREATORS

Designer’s designs and ideas are their property and that of the company they have partnered with in creating and manufacturing the work.

IN THE CUSTOMER

The customer will choose the original when they know and understand the work of the designer, the value of quality, and the investment it takes to create something original.

THAT INVESTING IN ORIGINAL DESIGN IS GOOD BUSINESS

Investing in original design pays off. It keeps its value, is more durable and ages with beauty.

IN PROTECTING THE DESIGNER AND COMPANY

Young designers and ambitious design brands need design protection to foster innovation, explore possibilities, and usher in the future.

IN CREATIVITY

We believe in creating — NOT imitating. Making something original, with inspiration from the past and historic traditions is part of the learning process to create something wholly new.

THAT GOOD DESIGN MAKES A DIFFERENCE

Good design makes a difference in the world. It can be sustainable and protect our planet. Good design improves our quality of life.

IN THE FUTURE OF DESIGN

Design gives back to the industry as a whole and to the people it serves. By purchasing authentic design you are investing in the future of design.

IN AUTHENTICITY

The authentic way is the right way – for end users, designers, the companies that develop new original designs through research, creativity, investments and skills.

IN TRUE PARTNERS

True partners believe in these ideas and join our fight to support original design.

Be Original Americas is a 501(c)6 non-profit committed to informing, educating and influencing manufacturers, design professionals and consumers on the economic, ethical, and environmental value of authentic design.