Defending Originality: The Battle Against Dupes
Sometimes knock-offs come from small, non-creative, companies with questionable ethics.
Sometimes knockoffs come from “the big guys” (which, we feel, should know better).
Either way, the economical, brand reputation and time needed to fight these, are hardships for any company.
What we know is that it is best to make others aware to stand up and fight!
One of our members is exhibiting NEOCON, at the Merchandise Mart in Chicago. Right next to their booth, a company was clearly copying their designs and “proudly” exhibiting. Happily, once the organizers were informed, they immediately acted and “problem solved”. The Merchandise Mart stood up for originality!
Our advice, DO NOT GIVE UP THE FIGHT AGAINST DUPES!