Bernhardt Design | Virtual Fellowship
Coleman Gutshall, Director of Global Strategy, Bernhardt Design, leads us through a tour of this industry-leading contemporary design manufacturer. See a behind the scenes view of how they use centuries-old craftsmanship to make unique products that blend design and cutting-edge materials with traditional woodworking and upholstery techniques.
“It’s important to understand the needs, wants, and limitations of who you’re designing for, both client and end user. But don’t let that overwhelm your unique perspective as a designer. This may be particularly daunting right out of school, but remember that the newest perspectives can often be the most creative.”
Coleman Gutshall
Coleman Gutshall is the Director of Global Strategy for Bernhardt Design, leading Bernhardt Design’s global supply chain, quality assurance and product testing, and international sales and distribution. In addition, he represents Bernhardt Design for a number of strategic initiatives, including as the current President of Be Original Americas.
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