Alberto Alessi on Original Design
This year our member Alessi is celebrating their 100th anniversary. Wondering how the Italian brand has continued to create original designs for a century? Design icon and President of Alessi, Alberto Alessi, shared his insight on authentic design and originality with us...
Image courtesy of Alessi
“An original is a person, or an object, who does not care to follow the majority. On the contrary he/she/they/it works to explore the immensity of Creative Possibilities and to find new solutions to the problem, frequently reaching the border of eccentricity.
Since we believe design is a creative discipline based on art and poetry, all that I do is to let the designer express his poetic power in the first phase of creation, then to work together – beginning with the original idea – to create an object that is truly original.”
Alberto Alessi
Congratulations on 100 years of originality, Alessi!
Images courtesy of Alessi
